Privacy Policy

1. Who We Are

Luxefloor & Co is a flooring company based in Brighton, UK. We supply and install premium solid wood, engineered wood, and luxury vinyl flooring. Our website is luxefloor.co.uk.

If you have any questions about this policy, please contact us at: info@luxefloor.co.uk

2. What Information We Collect

We may collect the following information when you use our website or contact us:

• Your name, email address, and phone number (when you submit a quote request, free sample request, or contact form)
• Your delivery address (when requesting free samples or placing an order)
• Information about your flooring project (room size, flooring type, timeline)
• Payment information (processed securely via Stripe — we do not store card details)
• Technical data such as your IP address, browser type, and pages visited (via cookies and Google Analytics)

3. How We Use Your Information

We use the information we collect to:

• Respond to your quote requests and enquiries
• Process and fulfil orders and sample requests
• Send you relevant information about your project or order
• Improve our website and customer experience
• Comply with legal obligations
• Run advertising campaigns (including Google Ads)

We will never sell your personal information to third parties.

4. Legal Basis for Processing (UK GDPR)

We process your personal data under the following lawful bases:

• Contract: To fulfil orders and service requests you have made
• Legitimate interests: To respond to enquiries and improve our services
• Consent: Where you have opted in to marketing communications
• Legal obligation: Where required by law

5. Cookies & Tracking

We use cookies and similar technologies to analyse website traffic and improve your experience. This includes Google Analytics (GA4) and Google Tag Manager, which collect anonymised data about how visitors use our site.

Google Ads conversion tracking may also be used to measure the effectiveness of our advertising. You can opt out of Google's use of cookies by visiting Google Ads Settings.

6. Third-Party Services

We use the following trusted third-party services that may process your data:

• Stripe — secure payment processing
• Google Analytics / Google Ads — website analytics and advertising
• Google Maps — delivery map functionality

Each of these providers has their own privacy policy and GDPR compliance measures.

7. How Long We Keep Your Data

We retain your personal data only for as long as necessary to fulfil the purpose it was collected for, or as required by law. Enquiry and order data is typically retained for up to 6 years for accounting and legal purposes.

8. Your Rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data ("right to be forgotten")
• Object to or restrict how we process your data
• Withdraw consent at any time
• Lodge a complaint with the ICO (Information Commissioner's Office) at ico.org.uk

To exercise any of these rights, please email us at info@luxefloor.co.uk.

9. Security

We take reasonable technical and organisational measures to protect your personal information from unauthorised access, loss, or misuse. Payment data is handled exclusively by Stripe and is never stored on our servers.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated date at the top.